East Wake Times

The North Carolina Courage, a team in the National Women’s Soccer League, has announced a multi-year partnership with Inmar Intelligence. This collaboration aims to enhance marketing and fan engagement through a fully integrated platform powered by advanced data analytics. The initiative will focus on improving the fan experience and optimizing ticketing and marketing strategies.

"Innovation is at the heart of our club’s core beliefs, and this partnership represents a significant shift in how professional sports teams engage with their fanbase," said Ralph Vuono, Chief Operating Officer of the Courage. "By joining forces with Inmar, we are revolutionizing the way data and technology inform our marketing and ticketing strategies."

Inmar Intelligence will become the official back-of-kit sponsor for the next two seasons. This sponsorship deal is noted as one of the most valuable in league history, enhancing Inmar's presence in professional sports.

Rob Weisberg, President of MarTech Solutions at Inmar Intelligence, expressed excitement about entering the sports sector: "Inmar has a long-standing history of driving loyalty and engagement across multiple industries, and this partnership allows us to bring that expertise into the sports sector."

As part of their community efforts, Inmar will also be sponsoring Camp Courage, an initiative focused on making soccer more accessible for young girls in underserved communities.

The North Carolina Courage will start their 2025 season against Racing Louisville FC on March 15 at Lynn Family Stadium. Their home debut is scheduled for March 22 against Seattle Reign FC at First Horizon Stadium.